There is Only Software by Lev Manovich, Response

Depending on which software you use to access it, what you can do with the same digital file can change dramatically.

Of course it is, in the eyes of a designer or programmer of course this realization is apparent but if ‘we’ are designing, creating, devising for the ‘masses’ the responsibility changes hands. In the same way that your experience with software can alter your experience, the same goes (in my opinion) on your lack of awareness of the capabilities therein. There is only software for the minority in the know of the in’s and outs of programming, for the masses who use the media- it is simply media, right?

To reverse back to Baudrillard:

“all we have now are simulations of reality (which aren’t any more or less real than the realities they simulate.)”